Can these girls ever not be fierce? I think not.
The girls of 2NE1 are the new face for Shinsegae and star in the new CF 2NE1 Loves Shinsegae. The over two minute video features CL, Bom, Dara and Minzy modeling clothes and accesories, such as necklaces, belts, bracelets and more, to the beat of a remix of their song I’m Busy. Promotions for the campaign started on May 29th and will run until June 27th. 2NE1 and luxury brand Chrome Hearts will hold promotional activities such as advertisements, photo exhibition, selling products that they collaborated on and much more. Furthermore, each member of 2NE1 designed the products themselves.
Shinsegae is South Korea’s most successful department store. With the new collaboration, it hopes to convey the image that shopping at their stores equals sophistication.
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SOURCE: Vimeo, YG Ladies
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