In August of this year D-Business Entertainment debuted its first girl group (and stuck with D theme), D-Unit. Clocking in at only three members and hailing from an agency with relatively authentic hip-hop credentials, anticipation was running as high as it can without a Big 3 endorsement. Pre-debut fan signs in Japan stirred the interest of netizens already excited by the news that YG’s inhouse producer Kush had a hand in the title track. The group opened for an international music festival, received televised endorsements from industry seniors and had generally positive reviews of their album.
All to little avail. Granted, theirs is a problem shared by countless rookies; 2012 is on track to exceed 2011’s jaw-dropping slew of debuts and D-Unit’s struggle to impress perfectly illustrates the pitfalls of this oversaturated industry. But this is only one in a series of unfortunate events that have undermined D-Unit’s success.
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© Sophia for seoulbeats, 2012. | Permalink | 16 comments | Add to del.icio.us
Post tags: 2NE1, D-Unit
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